Under ITC’s Supporting Indian Trade and Investment for Africa (SITA)’s Mitreeki initiative, the woman-owned Eldo Tea has benefited from business mentoring, training and support to attend international trade fairs.

Through connections facilitated by SITA, in 2019, Eldo Tea made its first tea exports to Australia and has diversified into spices, entering into a buy-back arrangement for rosemary with a leading Indian company.